Where you put your money matters—more than most people think
As consumers continue to put an emphasis on making choices that support the environment, sustainable finance has gained momentum in recent years. It is a cornerstone of our work at Bank of the West, so we commissioned research to better understand how consumers and business leaders are making financial decisions that support their environmental values.
That was the vision behind Bank of the West’s Money Matters Report–Revealing the Sustainability Intention Gap. And while we’ve made progress raising the level of awareness about sustainable finance, the findings show that we still have a way to go. Nearly 4 in 5 (79%) people in the US report they are “passionate” about climate change. However, only 22% say they know whether their bank is financing fossil fuels.