Americans say whites are the most common race they see in advertising, and they say the dominant gender role is male. But as the saying goes, Madison Avenue is not Main Street, nor is it the Appalachian Trail or the Pacific Crest Trail.
America’s campsites, bike paths, and hiking trails tell a different story of Black, Indigenous, and people of color (BIPOC) in the outdoors:
While a growing number of BIPOC adventurers are taking to the rivers, trails, mountains, and woods, it can still be a challenge to find others to connect with in-person. BIPOC community groups foster connections among like-minded people from afar, affirming for outdoor enthusiasts of color that they belong out there, too.