How Much Do Outdoor Enthusiasts Care About Climate Change?

Sep 18th 2020

People in the US spend nearly $890 billion on outdoor recreation annually. However, besides a passion for the outdoors, what else can bring outdoor enthusiasts together? Fighting climate change. Turns out this is a cause with unique potential to unite outdoor businesses and their customers.

Bank of the West-sponsored research explains how and why. Check out the results below of a survey of more than 2,100 outdoor enthusiasts.




The takeaway?

Outdoor enthusiasts are a passionate, eager audience that’s ready to learn more about what they can do to help deal with climate change. They are also potential customers for businesses with similar values.

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