How Much Do Outdoor Enthusiasts Care About Climate Change?

Sep 18th 2020

People in the U.S. spend nearly $890 billion on outdoor recreation annually. However, beside a passion for the outdoors, what else can bring outdoor enthusiasts together? Fighting climate change. Turns out this is a cause with unique potential to unite outdoor businesses and their customers.

Protect Our Winters conducted research, sponsored by Bank of the West, to explain how and why. Check out the results below of a survey of more than 2,100 outdoor enthusiasts.




The takeaway?

Outdoor enthusiasts are a passionate, eager audience that’s ready to learn more about how they can stop climate change.

They are also potential customers for businesses with similar values. For more insights and resources about how sustainable businesses are adapting to a changing world, click here.

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