Nadi Marketing: I wanted to make a positive impact on the planet

Feb 8th 2021

By Jon Bell Author & Outdoor Enthusiast

Erika Rodriguez was in college when she experienced Cyclone Evan in the Fijian city of Nadi. Seeing that massive storm firsthand, combined with more recent natural disasters, had an impact on her.

“The experience of going through a natural disaster firsthand and seeing them more frequently—especially the California fires in 2020—made me want to dedicate my work to making a positive impact on the planet,” she says.

“Now, I’m able to not only support eco-business owners and entrepreneurs with their marketing strategy and connect them to eco-consumers, but I’m also helping them discover new business practices that are better for the environment”

That inspiration led to Nadi Marketing, Erika’s eco-conscious digital marketing agency based in San Diego. After working in marketing for sustainability-minded companies like Lyft and Zipcar, Erika wanted to help other companies follow in their footsteps.

“Now, I’m able to not only support eco-business owners and entrepreneurs with their marketing strategy and connect them to eco-consumers, but I’m also helping them discover new business practices that are better for the environment,” Erika says.

Today, Nadi helps mission-driven companies, social impact organizations, and eco-conscious entrepreneurs through high-impact marketing content, partnerships, and campaigns. In its first year of business, the company has:

  • Worked with at least 15 eco-businesses and entrepreneurs, including a reusable straw company and a zero-waste grocery store
  • Partnered with One Tree Planted to fund the planting of 15 trees in the Amazon rain forest from sales of a single product, as part of the business’s commitment to channel profits into environmental causes
  • Became a 1% for the Planet member, committing to donate at least one percent of her profits to environmental causes, joining a membership that has given $270 million the environment to date

Looking for a bank that also gives back, Erika found Bank of the West through 1% for the Planet. Bank of the West and 1% for the Planet recently teamed up to create the 1% for the Planet Account. Erika was impressed with the bank’s partnership—as well as their move to defund harmful industries, including fossil fuels.

Bank of the West’s actions to protect the planet and its leadership in diversity resonated with Erika and she decided to become a client.

“It was definitely the sustainability part,” she says, “but I would also say their diversity was a great component as well. As a Latina business owner, a bank that’s committed to diversity is important to me.”

Learn more about Bank of the West’s actions on sustainability and diversity here.

Disclosures

The 1% for the Planet account is the Any Deposit Checking account that donates 1% of the net revenue of the account to environmental nonprofits through the 1% for the Planet organization. Net revenue is generally defined as all fees charged to the account, plus interest income earned by the Bank on this account, minus any losses, debit card revenue and reversals. To view the complete definition of net revenue, please visit the product disclosures.

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