It started in 2003 as a way for Wendy Strgar to save her sex life—and her marriage.
It’s since grown into Good Clean Love, a business specializing in all-natural intimacy, hygiene, and wellness products. Along the way, Wendy and her Eugene, Oregon-based company have harnessed science to create organic lubricants, oils, and other products to help people improve their love lives naturally, sans harmful chemicals and parabens.
“Our mission is to increase the experience and awareness of love in the world,” says Wendy. A mother of four, she started Good Clean Love after sex became unenjoyable and even painful. Traditional products irritated her skin, so she started experimenting with natural ingredients in her kitchen. Today, Good Clean Love is a certified B Corporation that employs 25 people and sells its products in retail stores nationwide.
When a National Institutes of Health study found Good Clean Love lubricant to be the safest among several retail brands, Wendy realized her ingredients weren’t just simple—they were backed by science. So she started a second company to conduct scientific research and clinical trials.
“Women’s health is a public health crisis that does not get the attention it deserves,” Wendy says. “The treatment of women’s health has not really evolved in 40 years, even though there is now quite a bit of scientific evidence that the vaginal health system is a biome, like the gut biome.”
Environmental sustainability is as important to Wendy as health. That means no single-use plastics, packaging made from a bioplastic, and offering the first certified carbon neutral personal lubricant on the market.
In 2021 alone, Good Clean Love:
- Offset 747 metric tons of CO2
- Introduced a living wage standard, setting starting wages more than 16 percent higher than Oregon’s standard minimum wage
- Contributed more than $35,000 to charitable partners through the company’s “Love Into Action” program
Dissatisfied with a declining level of service at her bank, Good Clean Love became a Bank of the West client in 2022. Bank of the West’s sustainability ethos fits Good Clean Love’s goals as a company.
“Their values are completely aligned to the values that I’ve always tried to run our business through,” Wendy says.
Learn more about Bank of the West.
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